Vodka is defined as a neutral-flavored, clear spirit. At its core, it is supposed to be virtually tasteless, odorless, and clear (like water) in color. But vodka does have very subtle flavors that are distinguishable between brands. Some are peppery, some are creamy, and others have hints of citrus or grain (though it can be hard to pick up on these subtleties even when drinking vodka straight).
Looking back in admiration and appreciation at those who have paved the way for us allows us to respectively continue the forward-thinking tradition that helps drive our business today.Luxco was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation (DSC) as a private label bottler to serve the needs of distributors, wholesalers and retailers. Since that time, the company has quietly and patiently grown into a leading producer, bottler, importer and marketer with an impressive portfolio of beverage brands. In 2006, DSC re-branded itself to Luxco as a tribute to our founder, Paul Lux, and as a reflection of the current ownership of the company.The growth of our brands has mirrored that of our company's. Through innovation and acquisition, we have steadily built our brand portfolio from one brand in 1960, Juarez Tequila, to the diverse family of brands we enjoy today.