A robust whiskey-forward profile with subtle spice and fruity accents, our Black label takes the original Southern Comfort experience up a notch - for those who like their extra-smooth whiskey extra bold. Try it neat, on the rocks or in a classic cocktail.
We've been crafting our smooth-drinking whiskey for over 140 years, ever since our founder M.W. Heron created the `The Grand Ole' Drink of the South' way back in 1874. Back then, he was fond of saying `None Genuine But Mine' and it still holds true today - as whiskey lovers around the world reach for the unmistakeable, smooth-drinking flavor of Southern Comfort.