Brand Description
The story of Ypioca began in 1843, when Dario Telles de Menezes, who would go on to found the Ypioca Group, landed in Fortaleza, Brazil. Three years later, the first Ypioca Cachaca was distilled and Ypioca was founded, making it the oldest Brazilian brand still in operation. The name Ypioca comes from the indigenous Tupi-Guarani language, and translates to 'red earth,' alluding to the fertile soil conducive to farming cane sugar. The bottles were hand-covered in carnauba straw, a practice that continues to this day. In looking to the future, Ypioca maintains a strong focus on environmental sustainability. Ypioca owns and manages its own sugar plantations, allowing the company to choose varieties of sugarcane to complement various types of soil, and till the land with an eye toward soil preservation rather than maximum yield. Not letting any part of the process go to waste, Ypioca's spent sugarcane becomes recycled cardboard boxes in which the product is shipped
